News about Twitter! Twitter is turning its micro text-messaging website into a multimedia showcase by adding a new pane to make it easier for its users to check out photos and video.
Twitter unveiled the redesign on Tuesday and are hoping that this will compel people to stay on Twitter’s website for longer periods and that it will increase the frequency of their visits. This will in turn increase it’s status and potential as an advertising platform.
The new look website has two panes. One for the 90 million tweets posted on Twitter every day which will look familiar and will feature the well known time-line that chronologically stacks all the tweets from the people that account holders chooses to follow. The other pane will be for the images contained within the text – meaning that users will be able to look at embedded images and other info without having to navigate away from the home page. Until now, most links to photos and video have been displayed on other websites or browser tabs.
People are mainly opening accounts now so they can follow the tweets from the friends, family, celebrities, media outlets and lawmakers that interest them. These spectators, or “lurkers,” tend to only publish their own thoughts or observations periodically.
Given that Twitter didn’t even start allowing advertising within some of tweets until five months ago this is a big change. The San Francisco company still gets the majority of its revenue from a series of data-sharing deals with Google Inc., Microsoft Corp. and other companies.
Twitter has apparently reached agreements to display content from more than a dozen online photo and video sites, including Google-owned YouTube, Yahoo Inc.’s Flickr, GoJustin.TV, Twitgoo, TwitPic, TwitVid, Ustream, Vimeo, and yfrog.